Bisto is a well-known brand of traditional British foods in the United Kingdom, most famous for its gravy products.The very first Bisto product, in 1908, was a meat-flavoured gravy powder, which rapidly became a bestseller in the UK. It was added to customers' own gravies to give a richer taste and aroma. Invented by Messrs Roberts & Patterson, it was named "Bisto" because it "Browns, Seasons and Thickens in One".

Traditional British Family Values

In 1979, the Bisto Granules product was introduced. The granules dissolve in hot water to form a gravy substitute. This product capitalised on the growing preference among British consumers for foods (or food substitutes) that can be quickly and conveniently prepared. Bisto Gravy Granules now dominate the British market, with a share in excess of 70%. Every grocery outlet in the UK is likely to have Bisto on its shelves. The famous red packets are the "favourite" flavour, purportedly beef flavour (although it contains no beef). Bisto also comes in varieties to accompany chicken, turkey, lamb, and other meats.In 1991, Bisto launched a new, more expensive, beef-like granule. Packaged in a glass jar, it offered a fuller flavour than the standard granule. Fuller flavour chicken and onion variants were added in 1993, and the whole range was relaunched as Bisto Best. More recently, a ready-made Bisto "Heat And Pour" gravy has been available in beef and chicken flavours. This comes in plastic pouches suitable for heating.In 2004, Bisto diversified into chilled and frozen products by introducing Bisto Roast Potatoes, Bisto Crispies, Bisto Yorkshire Puddings and Bisto Frozen Mashed Topped Pies.
Bisto also makes a range of sauces, including white sauce, cheese sauce, curry, and parsley sauce in granulated form, as well as a range of casserole sauces, all in glass jars.

In 1919, the Bisto Kids (created by cartoonist Wilf Owen), appeared in newspapers and soon became popular. Bisto is notable both for the age of its brand and for the advertising campaigns it has used. Although the Bisto Kids have not been included in Bisto advertising for many years, many people still recognise them; the Bisto Kids, a boy and girl in ragged clothes, would catch the odour of Bisto on the breeze and exhale longingly, "Aah, Bisto!" This clever gambit was intended to capture the all-important "Oliver Twist" (or "urchin") segment of the working-class market. The Bisto Kids were also part of more elaborate advertising campaigns in later years.

During the 1980s, the company released a series of commercials in the UK which featured a song that included the recurring phrase, "Never in a month of Sundays", presumably a speculation about the likelihood that Bisto might ever be confused with a naturally-occurring food product.