In the United Kingdom, Heinz is the top selling brand of baked beans.

There are substantial differences between the Heinz baked beans sold in the UK and the nearest equivalent U.S. product (Heinz Premium Vegetarian Beans).

Beans Meanz Heinz

The U.S. beans contain brown sugar where the British beans do not. The U.S. product contains a total of 14g of sugar per can compared to 7g for the British version (equating to 140 vs 90 calories per tin). The U.S. beans also possess a mushier texture and are darker in colour than their UK counterpart.

British cuisine claims beans on toast as a teatime favourite, and baked beans may form part of a Full English breakfast. The Heinz company markets their product in the UK under the name "Baked Beanz", in reference to a 1960s advertisement campaign which used the slogan "Beanz Meanz Heinz".

Heinz Beans were first sold in the UK in the upmarket Fortnum & Mason store in London as an exotic import (and were sold at a high price). Although now a staple food, and possibly a downmarket one, the store continues the tradition of selling Heinz Beans among its more expensive wares.

In 2002 the British Dietetic Association allowed manufacturers of canned baked beans to advertise the product as contributing to the recommended five daily allowance of vegetables per person.

A great British dish is have this on toast and maybe a little bit of HP brown sauce and side of real British bacon.