Tango is a carbonated soft drink sold primarily in the United Kingdom. It was launched by the Beecham Group in 1958, and was bought by Britvic in 1986.

How Refreshing

Originally, Tango was the name of the orange flavour in a range of different flavoured drinks that each had their own name. In the 1990s, long after the other products in the range had passed into obscurity, the Tango brand was expanded into other flavours, including apple, lemon, cherry and blackcurrant. The lemon and blackcurrant flavours have been discontinued and Fruit Fling has replaced them.

Advertisements for Tango feature various bizarre occurrences with the catchphrase "You know when you've been Tango'd" produced by the agency HHCL. These began in 1991 with an ad featuring a man being slapped around the face by an orange-clad person (Peter Geeves) immediately after drinking Tango. It received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries or even being deafened by being slapped on the ears. Whether or not these accounts were true, subsequent advertisements have used less dangerous practices. However, the first advertisement was named the 3rd best television commercial of all time in a 2000 poll conducted by The Sunday Times and Channel 4.

Other slogans used include "You need it because you're weak" and "Feed the Tango Inside".

The tango gene was one advertising campaign that warned viewers that if they didn't purchase Tango, the Tango gene would be inserted into other edible items, afterwhich came an advertisement proclaiming "You know when you've had sprouts".

One 1992 advertisement by agency HHCL showed a man in an orange suit, slapping people in the face. The advertisement was later pulled because of alleged incidents in playgrounds across Britain where young children had their ear drums damaged; however it has also been suggested that young children were too weak to cause such damage and that it was in fact students who had injured themselves, and this is why the advertisement was pulled.